In marketing, demand for a product is directly influenced by which of the following?

In marketing, demand for a product is directly influenced by which of the following?

• A. Customers' desire for a product
• B. Customers' ability to obtain a product
• C. Both A and B
• D. Availability of a product

Answer: (C)

Demand comes from what people want and whether they have the means to buy it. If someone desires a product but can’t pay for it, there isn’t real demand at that price; conversely, if someone can pay but doesn’t want the product, there’s no demand either. Availability is about supply—whether the product is on the shelf—but it doesn’t by itself create or sustain demand. So the strongest answer is that demand is driven by both desire for the product and the ability to obtain it.

Demand comes from what people want and whether they have the means to buy it. If someone desires a product but can’t pay for it, there isn’t real demand at that price; conversely, if someone can pay but doesn’t want the product, there’s no demand either. Availability is about supply—whether the product is on the shelf—but it doesn’t by itself create or sustain demand. So the strongest answer is that demand is driven by both desire for the product and the ability to obtain it.