What term describes marketing activities targeted to customers via mobile devices?

What term describes marketing activities targeted to customers via mobile devices?

• A. Direct mail marketing
• B. Social media marketing
• C. Mobile marketing
• D. Television advertising

Answer: (C)

Mobile marketing describes marketing activities delivered to customers through mobile devices like smartphones and tablets. It focuses on reaching people where they are and how they use devices today—via channels such as SMS, push notifications, in-app messages, mobile apps, and mobile-optimized websites. This makes it the best fit for campaigns aimed specifically at mobile audiences. Direct mail is physical mail sent to a home or business, not tied to mobile devices. Social media marketing happens on social platforms and isn’t inherently mobile-focused, even though it often reaches mobile users. Television advertising uses traditional broadcast media, not mobile channels.

Mobile marketing describes marketing activities delivered to customers through mobile devices like smartphones and tablets. It focuses on reaching people where they are and how they use devices today—via channels such as SMS, push notifications, in-app messages, mobile apps, and mobile-optimized websites. This makes it the best fit for campaigns aimed specifically at mobile audiences.

Direct mail is physical mail sent to a home or business, not tied to mobile devices. Social media marketing happens on social platforms and isn’t inherently mobile-focused, even though it often reaches mobile users. Television advertising uses traditional broadcast media, not mobile channels.