Which metric measures the percentage of website visitors who complete a desired action?

Which metric measures the percentage of website visitors who complete a desired action?

• A. Conversion rate
• B. Average session duration
• C. Click-through rate
• D. Bounce rate

Answer: (A)

Conversion rate measures the portion of visitors who complete a desired action on your site, such as making a purchase or submitting a form. It’s calculated by dividing the number of conversions by the total number of visitors (or sessions) and multiplying by 100 to get a percentage. This directly reflects how effectively your site persuades visitors to take the intended action, which is exactly what this metric aims to capture. Other metrics describe different things: average session duration focuses on how long people stay on the site, not whether they complete the action; click-through rate tracks how many people click a link or ad, not whether they convert on the site; and bounce rate measures how many visitors leave after viewing only one page, which indicates potential friction but not action completion.

Conversion rate measures the portion of visitors who complete a desired action on your site, such as making a purchase or submitting a form. It’s calculated by dividing the number of conversions by the total number of visitors (or sessions) and multiplying by 100 to get a percentage. This directly reflects how effectively your site persuades visitors to take the intended action, which is exactly what this metric aims to capture.

Other metrics describe different things: average session duration focuses on how long people stay on the site, not whether they complete the action; click-through rate tracks how many people click a link or ad, not whether they convert on the site; and bounce rate measures how many visitors leave after viewing only one page, which indicates potential friction but not action completion.