Which statement about bounce rate is most accurate?

Which statement about bounce rate is most accurate?

• A. It measures the percentage of pages viewed per visit.
• B. It measures customer lifetime value.
• C. It measures conversion efficiency.
• D. It represents the percentage of visitors who leave after viewing a single page.

Answer: (D)

Bounce rate measures how many visits start on a page and then leave the site without interacting further in that session. It’s calculated as the number of single-page sessions divided by all sessions, which directly corresponds to the idea of visitors who leave after viewing a single page. This is different from pages viewed per visit, which tracks engagement across multiple pages in a session, and from customer lifetime value or conversion efficiency, which are separate metrics tied to long-term value and completed actions. Remember that a high bounce rate can indicate issues with the landing page or a good match for a single-page intent, but it can also be normal for sites designed to provide quick information.

Bounce rate measures how many visits start on a page and then leave the site without interacting further in that session. It’s calculated as the number of single-page sessions divided by all sessions, which directly corresponds to the idea of visitors who leave after viewing a single page. This is different from pages viewed per visit, which tracks engagement across multiple pages in a session, and from customer lifetime value or conversion efficiency, which are separate metrics tied to long-term value and completed actions. Remember that a high bounce rate can indicate issues with the landing page or a good match for a single-page intent, but it can also be normal for sites designed to provide quick information.